Flying dreams, passion and flying - 2018 "Yi Yi Jia Cup" economic management department hypermarket and parent-child entrepreneurship contest

Release date:2018-05-30



On May 23 and 24, 2018, the Department of Economics and Management's annual simulation company's comprehensive practice activities - the hypermarket was held in the Star Hand Plaza. The current management hypermarket is sponsored by Meiyijia Convenience Store Co., Ltd., while the professional department also invites accounting, marketing and e-commerce experts from well-known enterprises to participate in the planning of the event, student training and professional awards. The seamless connection between professional teaching standards and professional competence requirements.

There are 40 simulation business enterprises in this hypermarket. Every time the school breaks, the business booths will be filled with customers. In addition to the student customers, the school leaders and teachers also have the interest to act as customers, listen carefully to the salesman and explain generously. Unpacking. The activity coincided with the school parent-child activity week, and many parents of students also came to help in the busy schedule, which effectively promoted the interconnection of schools, parents and students. While carrying out offline marketing, the Department of Economics and Management builds a hypermarket online marketing platform based on professional characteristics, guiding students to use micro-stores to publish information on hypermarket events on the Internet, display various stalls and products, and provide publicity for various business units. New ways of marketing. Through this activity, financial and economics students effectively improved their professional skills in marketing planning, financial accounting, and e-commerce, and cultivated innovative practice ability, initiative spirit, business spirit and market economy thinking.

The event received strong support from the school leaders and the school's academic affairs department, student department, school enterprise office, publicity room, information center, general affairs department, and cooking department. The Faculty of Education distributed a cool fan for students in the heat of the summer; under the contact of the director of the school enterprise Huang Guoting, the company sponsored more than 30 rainproof tents for the hypermarket; the cooking management department provided production sites and professional production for the food stalls. The team; the students and teachers in the publicity room produced a beautiful promotional film for the event, which effectively guaranteed the smooth progress of the event. I would like to express my heartfelt thanks to all the teachers and students who participated in this event!

(Contributed by: Department of Economic Management Liu Jia)